Blog Post

ezbob appoints new CFO as it seeks to double client base

Ben Feldman has joined ezbob as its new Chief Financial Officer (CFO).

ezbob, a leader in the ‘Lending as a service’ (LaaS) sector, has today announced that Ben Feldman has been appointed as CFO as the company seeks to double its client base in 2020.


Feldman has worked at the intersection of finance and technology for nearly 20 years. He has a wealth of experience with both private and public companies, such as Endymed, U-TX, and Walla! Communications. Prior to joining ezbob, he was CFO at iDigital, which owns all Apple Premium Reseller stores in Israel as well as operating import and distribution of all Apple’ products in Israel. Feldman is a CPA and holds a MBA from Tel Aviv University.

Tomer Guriel, Founder & CEO, ezbob, said: “Ben is a very experienced CFO bringing a wealth of financial expertise in private and public entities across many industries. We’re proud to have him as part of our management team.”

Ben Feldman, CFO, ezbob, added: “I’m proud to join ezbob, which is widely seen as a market leader in the lending space. The company is very ambitious and looking to completely transform the lending experience for both financial institutions and their customers across the world.”