How to boost your leads

Expansion is a big challenge for any small business owner.  You need to build your customer base – and getting more people to visit your website is the first step to turning them into the customers you want. So how can you boost your site leads? Content works  It’s safe to say content marketin...

Finding your USP

What makes your business special? It’s not simply the fact it yours – what makes it special for you customers – in other words, what is your Unique Selling Point or simply USP? You may not know – but you need to, because making the most of your USP will help you make the most […]...

Writing a great marketing plan

Marketing is key to small business success. Its easy to think you can’t spare the time, but a marketing plan can help you identify the marketing activities you need, and can even spell the difference between success and failure. Here’s the ezbob guide to creating a small business marketing plan....

How to succeed in email marketing

Email marketing is a vital tool. It lets you talk to customers and find new ones, and compared with other forms of marketing it is almost free. It’s fast too – you can literally offer umbrellas when it starts to rain. Versatile, free, fast – email marketing is too good not to make the most [&h...