It pays to market your business online. This is because raising awareness of your business can quite easily convert into revenue if done really well. There are a few principles that you need to bear in mind before you begin to market your business online.
Firstly, businesses need to be careful with their money. Too many businesses these days forget to budget effectively, and then spend badly. This leaves them little money to use on marketing. Consequently, they spend an inappropriate amount of money on building their brand. This only leads to long-term problems.
If you are starting out ensure that your website is not a victim of fashion. Too many websites struggle with being accessible due to the latest graphics, widgets and icons. However, it is important to remember that site visitors first want to see all of the information you have on your site. They don’t want to have all of that information obscured by flashy website pyrotechnics. And it will save you money to have a simpler website, which you can spend on marketing.
Using paid advertising through search engines can be very profitable if it is done well. Some companies spend millions on running ads on Google, for example, and they get substantial levels of revenue out of the process. The problem occurs when companies don’t understand the process involved in search advertising. They can’t write high quality ads or they can’t use keywords properly. All of this leads to poor ad performance that doesn’t bring traffic, but you still have to pay for it.
Businesses also need to remember that conversion is the really important aspect of traffic. This means installing Google Analytics and ensuring that the business tracks the conversion rate. This is a measure of how many people actually take action when hitting your site. If you know how many do and why they take action, this is data you can work with.
Your business will also need to both know the difference between organic traffic that costs hardly anything to create, and paid traffic. Organic non-paid traffic works out better in the long-term precisely because it is free. However, the downside is that it takes longer to generate. It is worth the wait though.
Use your customers, too. Businesses always find that word-of-mouth is ten times more effective than advertising. Help happy customers share your content and your site details by placing buttons and icons on your website, through free add-ons like Add This. Get customers to share your content through their emails and their social network accounts.
Finally, don’t forget the value of multi-channel marketing. If you sell a product, take advantage of sites like Amazon, eBay and other marketplaces online, many of which offer free or very competitively priced listings. They also enjoy massive search engine popularity, so they will guarantee that your product will be marketed well online. Use your marketing budget well, and focus on doing the above things carefully, and you should soon find that your business is being marketed effectively online.
photo credit: manfrys